Wolf recently celebrated its 30th anniversary, as well as a transition to a second-generation of family ownership—and was ready for a brand refresh. Wolf's history as a venerated and beloved progenitor of the cafe scene in Sonoma County meant that there was a great deal of brand equity to honor in a rebrand, while also moving to a cleaner and more modern look. Nick and Natasha have a strong sense of who they are, and where they're going, and made the design process a joyful collaboration. The hunt is over!

In addition to redesigning the logo and bag, Wolf's current line includes 8 varieties, with each needing a label easily distinguished on a grocery shelf. Additional packaging has included nitro cans and shippers, as well as point-of-sale bin labels, keg collars, and talkers.